Meanwhile, users aged 18–34 come in third, covering 24% of the total user base. This number is followed by 34–54-year-olds, comprising 34%. The highest number of users in the US are aged 55 and above.
The younger generations aren’t the only ones who are chronically online. Yelp connects people and businesses from all walks of life. 40% of the Yelp user population in the US are ages 55 and above. This change leads to women assuming leadership roles in various industries.ģ1.4% of Apple employees are female, and the company holds the highest number of female leaders in the company worldwide.Ħ. The global market is witnessing a steady increase in women-owned businesses. These numbers indicate the growing demand for female-based products and services on Yelp. In addition, over 310,000 businesses were self-recognized as female-headed on the platform in 2022. Only 47% of the total user population is male. Yelp has more active female users than male users. Women occupy 53% of Yelp’s active user population. Take a closer look at Yelp’s user demographics below. The network covers many areas worldwide, and users can assess it in over 32 countries and 219 cities. In 2020, the platform had about 28 million average monthly users in the United States alone. Yelp holds a range of written reviews from users of diverse backgrounds. BrightLocal’s survey states that written reviews with star ratings benefit 97% of consumers. Moreover, consumers like complete reviews better. The general public prefers online business reviews to recommendations from family and friends. With millions of businesses on the platform, customers must have a solid basis for deciding which fits their best interests. Online reviews are more relevant to 79% of Yelp users. This boost makes establishments with good reviews most likely to be recommended by 94% of customers. Consumer reviews can make or break a business’s reputation. A restaurant may have a 63% probability of packed customers after receiving a 3.5-star review.Ĭustomer honesty is one of the significant features of Yelp. Good word of mouth does much more for a business than you think. This increase led to fancy restaurants becoming a trend after the pandemic, with a 10%–17% growth in interest. Multiple business openings soared by 10% from 2021 to 2022. Meanwhile, shopping follows in 3rd place. Restaurants get the second-most reviews on Yelp, with 17%. Yelp consumers care more about food than most necessities. (Statista, Yelp Newsroom, Yelp Economic Average) On Yelp, Over 56% of users like discussing food and drinks. These forced companies to spend more on customer experience to get return clients.Ģ. Small businesses find online reviews their primary source when finding new customers. About 98% of users research their business choices through other people’s reviews before purchasing.ĩ of 10 consumers depend on online reviews to learn about a new business. They use it for finding good businesses, services, and business options. The app alone has over 265 million cumulative reviews. Yelp users are not idle in expressing their opinions. To better understand Yelp's influence on online businesses, a more in-depth examination through stats is listed below, including user review status, business base, revenue, and overall reputation on the web. Yelp also takes the 10th spot on the leading review-based networks, with 71% brand awareness among US respondents. Its accessibility and user-friendly interface make it popular with consumers who need to find businesses catering to their needs.Ī recent survey in the US shows that nearly 12% of the country's consumers use the platform regularly. Yelp is a multi-million network with over 80 million monthly visitors.
55% of the Yelp user population has over $100,000 in income.79% of Yelp users place high value on online reviews.5-star reviews make up 52% of all reviews on Yelp.
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